Project
Ozark Fun House
A playful, family‑friendly destination located at Westgate Branson Woods Resort. Designed for all ages, Ozark Fun House brings together bowling, rock climbing, arcade games, and pottery into one high‑energy environment that encourages exploration, creativity, and shared experiences.
As Creative Director, I developed the Ozark Fun House brand identity and creative vision. Guiding the team through concept development and execution across signage, murals, and print & digital collateral, while also stepping in to support hands‑on design as needed.
Deliverables
Brand identity | Signage & Wayfinding | Large‑Scale Murals | Print Collateral | Social Media
Client /
Westgate Resorts
Location /
Branson, Missouri
Role /
Creative & Art Direction
Design (select)
Case Study
The Challenge
Westgate Branson Woods Resort needed a new on‑property attraction that felt distinct from traditional resort amenities while appealing to a wide age range. The brand had to feel energetic and modern, yet approachable and hands‑on—something that would immediately signal fun, creativity, and family connection while standing out within the resort environment.
Creative Strategy
The creative approach focused on building a bold, playful identity rooted in craft and creativity. Inspired by collage, handmade textures, and vibrant color, the visual system was designed to feel interactive and expressive—mirroring the activities inside the space.
Visual Direction
A custom logo designed to feel energetic and approachable. A bold, saturated color palette that adds movement and excitement. Collage‑style graphics and layered compositions. A craft‑inspired aesthetic that reinforces hands‑on play and creativity.
Together, these elements created a cohesive visual language that translated seamlessly across physical space, signage, and print materials.
The Outcome
Ozark Fun House launched as a vibrant, high‑energy destination within Westgate Branson Woods Resort, offering families a memorable, on-site creative space that feels playful and immersive. The strong visual identity helped establish immediate recognition on property and contributed to an engaging guest experience designed to spark fun and connection.