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Sweet Dreamery
Role
Creative Director | Art Director | Brand Identity
Location
Westgate Resorts | Branson, Missouri | Kissimmee, Florida | Orlando, Florida
The Sweet Dreamery concept began as an ice cream and candy shop for one resort property. Other sweet-shop ideas were also in construction at different locations, each with its own name and color scheme. As the projects grew, we brought everything together under one unified brand: Sweet Dreamery.
To keep the brand consistent, the logo and visual system were designed to work across different interior styles. The flexible color palette and mark complement each location’s unique look while still maintaining the signature Sweet Dreamery identity. This creates a cohesive brand that adapts easily and still allows each shop to show its own character.
As Creative Director, I developed the brand identity—logo, colors, and visual style—and guided the team on signage, menus, and collateral.
