Resort Xperience

Resort Xperience is Westgate Resorts’ refreshed activity and entertainment program, bringing signature and seasonal experiences together to elevate the guest stay. As Creative Director and Art Director, I had the pleasure of creating the visual identity from the ground up—developing the logo, core concepts, color palette, typography, and overall look and feel. Led creative and art direction across advertising, environmental backdrops, and campaign concepts, while also designing select pieces and supporting execution as needed.

The system was rolled out across on-property print and digital materials, property websites, social media, and booking platforms, with layouts executed by Brand + Creative and Xperience teams using the established framework. The system centers on strong imagery, with brand colors pulled from photo headers and supported by property-specific color accents.