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Collateral Rebrand

Role

Creative Director

Location

Westgate Resorts | United States

I had the pleasure of leading the creative team in a full in-room collateral refresh and rebrand, working closely with Resort Marketing to develop a cohesive visual system across all properties, replacing inconsistent and property-specific creative.

A sampling of before-and-after examples of redesigned guest-facing materials and safety signage is shown.

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