Client / 
Backcountry Chai
 
Role /
Creative & Art Direction

Design

Backcountry Chai was created around one simple idea: comfort should travel with you. With a rich, spiced blend that comes together by simply adding water, it makes enjoying a warm cup of chai effortless—no steeping, brewing, or extra ingredients required.
 

Whether you’re backpacking, skiing, camping, or at home in your kitchen, Backcountry Chai delivers a cozy, grounding moment wherever the adventure takes you.

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Deliverables
Brand identity  |  Package Design